To amplify this trend, we developed a new government platform Be a volunteer, in partnership with the Office for IT and eGovernment. Individuals who wish to assist their local communities can register through this platform. Within the first three days of its launch, over 1,600 volunteers were approved and ready to serve. Local administrations and emergency councils are now matching them with existing calls for assistance from the elderly through the government’s dedicated phone number. A unique Call Centre responds to all citizen COVID19-related enquiries and is linked to the volunteer platform.
This use of technology to engage citizens in the response to COVID-19 offers solutions for broader community challenges in the future. At the same time, the link between the digital platform and the analogue call centre can help reduce the digital divide in Serbia, since it includes rural communities and marginalized groups, such as Roma and the elderly.
2. INCREASING BUSINESS COMPETITIVENESS AND TRUST IN INSTITUTIONS
Just as important as the horizontal networks of mutual aid and support we see in society, are the vertical ties between people and institutions. The pandemic is an opportunity to strengthen that trust through openness and regular interaction. UNDP helped the Government of Serbia to consolidate over 90 tools and services on a platform called Digital solidarity. This platform offers entertainment, educational materials, plays, exhibitions and concerts free online from companies and cultural institutions.
Serbian entrepreneurs and businesses are also stepping up. In response to the shortage of face masks, many small clothes manufacturers have shifted their production to sew masks for hospital staff. Women joined the effort, taking out their sewing machines for the first time since the socialist era and using patterns made available online, to donate masks from their available fabric. UNDP and WHO are partnering to build on these examples of entrepreneurial spirit by issuing a Challenge call, encouraging individuals, businesses and civil society organisations to come up with local solutions to address the shortages of urgent medical supplies.
It’s been heartening to also see the thriving tech sector engaging with the crisis. Serbian Visionaries is a 3D printing community that gathered small private companies to 3D-print medical face shields, which are donated to hospitals. They now receive funding from the Government’s Innovation Fund to scale their solutions quickly.
Other small businesses have turned to online channels and digital tools to reach their clients, isolated at home. To help preserve physical and mental wellbeing, fitness trainers and psychologists, many of them women, are offering their skills online, free of charge. These examples of businesses moving online offer the opportunity for expansion into new markets and increased competitiveness during and after the crisis.
3. CONNECTING TO THE DIASPORA
Serbia’s sizeable global diaspora offers untapped potential, especially now. Serbians living abroad are posting on social networks and speaking to the Serbian media, giving advice on protection, sharing examples of successful strategies that other countries have taken and warning against irresponsible behaviour.
Serbia has been losing its population to wealthier countries for decades, with the young and educated leaving in largest numbers. This depopulation, caused by out-migration and falling fertility rates, has become one of the biggest development challenges facing the country.
Yet, in a 20-day period in March, 318,000 Serbian citizens returned from abroad. These returning diaspora and migrants bring with them skills, networks and experience that can help Serbia recover from this crisis. How they are received now in Serbia will influence whether they decide to stay or leave once the crisis is over.
“Tačka povratka“ (Transl. Returning Point) is an organisation established earlier this year to connect Serbia with its diaspora. With this pandemic, it began receiving many inquiries from Serbian medical doctors and nurses abroad who wanted to help fight COVID-19 at home.
UNDP partnered with Tačka povratka to make a public call to all available medical staff from Serbia residing abroad, who are available to help on voluntary basis. Over 300 applications were received in the first three days. This additional volunteer medical capacity could make all the difference to a stretched health system.